This text is for you who want to know how to set up an online store on Instagram . Throughout our Social Media courses explained that this network when used corr etament and , is one of the channels capable of generating a large positive impact on your results.
Because it is an extremely visual platform, it is common for users to search for products on Instagram. This behavior, in turn, makes the tools of the between time on the journey of purchasing a customer, and make empr esas, regardless of size, consider m using this channel to boost their sales.
With Instagram Shopping you can set up an online store on Instagram.
Instagram Shopping is a tool that allows business profiles to add product links and people to buy in their photos and videos, without leaving the app. This purchase process does not involve e-commerce and uses only the social network environment.
The purchase tags in the photos and videos are similar to those used by other users, but instead of a profile it shows you the value of the item.
If you already have an e-commerce or want to use the social network to sell products, we separate the steps on how to set up an online store on Instagram . Continue reading and learn more about it.
How to set up an online store on Instagram
Before thinking about the steps on how to set up an online store on Instagram , there are some points you should check, they are:
- Use the most up-to-date version of Instagram;
- Use the Instagram business profile;
- Be as administrator of a Fan Page and have the account linked to your Instagram commercial profile;
- Have access to a Facebook Business Manager account;
- It is essential to have a product catalog in the Business Manager or a store with the products on Facebook.
In addition, it is necessary that you offer physical products, that you agree with the network policies, and that you have at least nine posts on your Instagram account . Following these precautions, you will be prepared and we can start the steps on how to set up an online store on Instagram .
Product Registration on Facebook
Before items from your virtual store appear on Instagram, the first step on how to set up a virtual store on Instagram is to register them on Facebook. It is at this point that you will add the name, descriptions, photos and other information of the items that will be available for sale.
To get started, go to your company page and click Settings. Search among the options the item “Models and Guides”. After accessing this screen, activate the store option, as shown in the following example:
After activating, this tab will already be available on your company’s Fan Page. Then it was time to register the products. For this, you will access on the management page of your Fan Page on Facebook. In the more option, click on “Shop”, where you can register your products.
After clicking on “Go to Commerce ”, you will be directed to the following screen:
- Choose the option that best suits your business strategy. For this example, we use the option “ My site ”.
- Choose your company’s Fan Page and click next. Then, confirm the account name and the page manager. In the next step, you will select the visibility of the products. Finally, set the name of your cat will soon.
- After clicking next, you will be directed to the trade manager, you in the side menu, when clicking on “Cat á logo” , you will have the option to register items for your online store.
After completing this step on how to set up an online store on Instagram , on the Facebook side, we will go to the final settings on the platform.
Confirmation of the Virtual Store on Instagram
In this step of how to set up an online store on Instagram , you will need to access Instagram itself, within the commercial profile, following the following steps.
- Click on “Settings”;
- In the “Companies” option, select the “Purchases” item;
- Select the catalog created on Facebook;
- Return to the profile and find the photo you want to mark the products;
- At the three dots, go to “ Edit ”;
- In the left corner, click on the “+” button, in the option “Mark Products”;
- Select the items and press finish.
Ready. By following these steps you will be successful in the process of setting up an online store on Instagram .
Now that you know how to set up an online store on Instagram , what do you think of going further to accelerate your results? We at ComSchool are digital business experts and are pioneers in teaching C bears d and E-commerce , Digital Marketing Courses and Courses Social Media .
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